My art practice is concerned with the representation of women on screen be it in the media, advertising, on the Internet, or in cinema. Typically using myself in my video works, I create a performance-to-camera style shot where I perform for extended durations or repetitively. These performances are directly linked with images sourced online or in advertising where women perform body enhancing or image enhancing routines. Previous examples include lying down, staring into space, grooming or exercising. Each of these works uses stereotypical images of women from everyday media and work to highlight certain struggles or the ridiculousness in maintaining specific poses and the creation of a 'feminine image'.
I am currently undertaking a PhD with practice at Ulster University, Belfast, specifically looking at relationships with the self-produced image online. These include selfies, YouTube videos and image sharing technology. The research looks at current studies that analyse online identity performance (self-produced) specific to young women and the strategies that artists use to respond to these performances in both in an online-digital environment and in a live performance or gallery environment.The research asks questions about how these works are transferred from online spaces to white cube spaces; the possibilities of subverting assumptions of femininity or 'womanliness' on social media; and, how do social networks work to regulate 'acceptable' from 'unacceptable' female bodies.